MO RINGEY

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NEWSLETTERS

WHY?

WHAT IS THIS NEWSLETTER? It is a FREE service for all artists to promote their events and work. It is free to post and free to receive. It is all done by a single human being, me, who gives one day a week to make this happen for everyone. BUT, it is also a group participation thing in that you have to send things in an easy to process format.

It is a community of artists and the participation requirements are simple. You must be a subscriber to post events. Submissions are free and so is the newsletter. This is a community. Aren't we all in this together?
I assume that if you want to get free publicity for your event and want others to read about it and maybe even attend your event, that you also want to read about everyone else's events, in a spirit of community and reciprocity and peer support. And so, because I can not afford to give more than one day a week to this, I am forced to ask that everyone take part in promoting their events etc by doing a few minutes of work to prepare their text and images. If you don't do this I have to do it myself and the time spent fixing text and images for each submission makes it a much more time-consuming task.

This newsletter gets about a thousand views each week and growing. That's pretty good exposure. It's worth taking a few minutes to format things so they can be included.

SUBMISSION GUIDELINES

WHO CAN SUBMIT?
ACTIVE Subscribers can submit. Signing up is easy. If you sign up yet do not read the newsletter then you fall into the category of INACTIVE SUBSCRIBER and I run reports to show my stats on active vs. inactive subscribers. INACTIVE SUBSCRIBERS CANNOT SUBMIT EVENTS. Since I pay a monthly fee based on number of subscribers, I can't afford to pay for subscribers that never open their newsletter. It's like paying for a seat at a banquet for the guest who doesn't show up. Constant Contact generates a report for inactive subscribers but still charges me for the total number of subscribers.u are autom,atically filed into the INACTIVE SUBSCRIBER

WHAT YOU CAN SUBMIT

EDITED TEXT - If you send a long press release I WILL JUST GRAB THE FIRST FEW SENTENCES OR I MAY SIMPLY REJECT IT. That may not be what you want. Once your submission goes into a newsletter it will not be edited. Take a minute to edit your text to 2 or 3 Short paragraphs. Make it perfect. Please include all dates and addresses and contact info. Ex., I often get emails saying, "Where is the Hosmer Gallery?" and then I need to respond to each one to tell them it is in Forbes Library.

LOOSE TEXT IS INFINITELY BETTER THAN ATTACHED WORD DOCS- Text should be loose. Take a minute to type it for me. A giant jpg of your postcard or poster won't work. Type the text into an email for me. If it is in a word doc, PLEASE cut and paste it into the email. It is MUCH faster than opening attachments. I also cannot work from PDFs. Like a jpg, I'd have to retype all the text. I cannot possibly type even half the text for a single newsletter. DO NOT SEND TEXT IN ALL CAPS. It doesn't read well. People skip over it. You *want* people to read your text.

SIZED IMAGES - ALL IMAGES MUST BE NO HIGHER RESOLUTION THAN 72 DPI AND NO LARGER THAN 100K MAX. OVERLARGE IMAGES WILL BE REJECTED. Images can be no larger than 300k wide. FIRM. I still keep getting 10 mg images. These are rejected by my server. I have to filter images down to 40k each or constant contact does it for me and the result isn't pretty. Meet me partway. I don't mind sizing them a LITTLE bit but won't wait for 10 mg images to download to my desktop.

TIMING - Newsletters come out each Monday, even if I am out of town or on vacation. Submissions have to be in by Sunday. Submissions will run for 2 weeks. So if you want your submission to run for 2 weeks prior so people can attend your event then get it to me by the sunday before. I cannot keep a monthly calendar and refer back to it each week to see if some new event is happening at your place. And I CAN NOT agree to go check your website each week to see if you have something I can add. And I don't have any extra time to click on a link in an email to also go hunting for text and images. PLEASE HELP ME TO PROMOTE YOUR EVENT.

HOW YOU CAN SUBMIT
PLEASE PUT THE DATE OF YOUR EVENT IN THE SUBJECT LINE
This will save me loads of time and I am going to be forced to reject submissions that don't follow this and all other guidelines. If your event is a series of events, decide on a date you think is most appropriate and put that in the subject line. Keep in mind that I am not the advocate or the gazette or any other publication with income and I have no paycheck or benefits, except karmic, for doing this. Take the extra minutes. And you don't have to post things in this newsletter if you don't like the guidelines. But if you would like to post, you DO have to take a few minutes to do your part.

PLEASE LABEL IMAGES. AND PLEASE ATTACH THEM
NO EMBEDDED IMAGES. I have to go retrieve embedded images. It takes time. And if an image is labeled IMG_049 that doesn't help me to put it with the proper text. Label your images with your name or YOUR GALLERY name. Something, anything, to make it less likely to get lost.

SUMMARY

DATE OF EVENT IN SUBJECT LINE
NO PDFS, LOOSE TEXT ONLY
NO ALL CAPS
EDITED TEXT - 2 SHORT PARAGRAPHS MAX
IMAGES NO LARGER THAN 72 DPI, 100K AND 300 PIXELS WIDE
TIMELY SUBMISSIONS
IMAGES LABLED WITH YOUR NAME

If you feel that these guidelines are too strict then I cordially invite you to sit with me and co-esit a newsletter from start to finish. Pull up a chair. be at my studio Monday at 9 am and plan to work till about 4 pm. Bring your lunch.